An e-Campaign to Boost Subscription.

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Client
The Independent Film Channel

The challenge
Our client came to us with an e-campaign in mind to promote subscription to its magazine IFCRant.

The process
Once content from the Print publication had reached us, work commenced on extracting materials for both the Flash introduction and online newsletter. Upon having the groundwork for both components in place, including audio selection for the Flash, the client was given the opportunity to provide feedback. After three rounds, the work was ready for publication.

Red Frog provided hosting services to IFC for www.ifcrant.com.

Fulfillment to a list of 16,000 recipients was fulfilled by Red Frog using advanced tools for tracking user response. Statistics were made available to the client at the end of the campaign revealing how many individuals opened the email and how they navigated the content.

The outcome
The first of many campaigns to raise awareness of IFC's cutting-edge publication through rich, interactive content.

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