A fun, dynamic mailer with a strong message for Baker & Taylor

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Client
Baker & Taylor

The challenge
To produce a mailer that would impress upon its audience the change of location for one of the company's divisions.

The process
Since we needed a strong message, imagery was carefully picked in order to give readers an immediate association with the company's products and services. Bold colors and a grabbing headline were used to cut through mail clutter, and get the news across.

One interesting aspect of the piece was that it took advantage of the printer's ability to have a removable Rolodex card printed. This made the mailer interactive, and thus more appealing in its communication.

The outcome
A colorful and playful piece that successfully alerted Baker & Taylor's clients of the move, also giving them a way to access the new information easily.

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